Operating under the new Ext. Digital banner, the integrated capabilities of Ext. Marketing and Plexus Media will deliver innovative marketing solutions to better engage retail investors
Toronto, Ontario–(Newsfile Corp. – June 28, 2021) – Ext. Marketing Inc. (“Ext. Marketing” or the “Company”), a leading global marketing agency specializing in the financial service sector, today announced a joint venture with Toronto-based Plexus Media, a data-driven marketing firm that has been innovating digital solutions to attract investors since 2016. Operating under a new digital lead-generation and activation division of Ext. Marketing, Plexus Media will provide its services under the banner Ext. Digital Inc. (“Ext. Digital”) with a competitive industry focus on retail investors.
Ext. Digital will work collaboratively with clients to develop and execute digital campaigns that build brand awareness and better engage with today’s retail investor. Individual, self-directed investors account for up to 20 per cent of stock market activity and comprise almost one quarter of total trades on peak days, with 47 per cent using social media platforms such as Reddit, Twitter and TikTok to source investment opportunities.
“The investment landscape is rapidly changing with the rise of the retail investor,” said Jillian Bannister, CEO of Ext. Marketing. “Firms looking to attract this growing, untapped audience need to prioritize innovative digital marketing strategies aimed at social platforms that have become forums for investment advice and information sharing.”
The combined industry-leading marketing expertise of Ext. Marketing and data-driven capabilities of Plexus Media will enable Ext. Digital to employ sophisticated digital marketing programs and leverage proprietary financial and social influencer networks, powered by Xemoto, to reach individual investor audiences.
“Incorporating the strengths of Ext. Marketing and Plexus Media into a one seamless experience means that Ext. Digital has the benefit of a seasoned marketing team, powerful digital capabilities and exclusive influencer networks to execute high-quality, custom marketing solutions that resonate with retail investors,” said Richard Heft, President of Ext. Marketing. “This is the future of financial marketing, and we are excited to see where Ext. Digital will take us.”
For over 12 years, Ext. Marketing has delivered innovative marketing solutions for a full range of clients in the financial ecosystem, including global asset managers, alternative managers, broker dealers and wealth advisors. With this acquisition, the Company will further support its clients through the execution of digital advertising, lead-generation journeys, email nurture campaigns and other marketing solutions.
“We are thrilled to join the Ext. family,” said Brian Presement, Interim President of Plexus. “It is our firm belief that Ext. Marketing’s experienced leadership team, strong creative talent and commitment to excellence will help all our current and future issuer clients at Ext. Digital be well served. We look forward to working closely with the team to build the business and offer a tremendous experience to the many issuers we work with.”
Plexus’ existing marketing programs such as Spectrum and Thrive will enable the newly-launched division to curate targeted lists of investors interested in specific client offerings, syndicate news and content to influencer networks, develop custom and optimized content, and engage micro-financial influencers and groups to amplify clients’ stories to a wider investor audience.
For more information on Ext. Marketing and its full suite of leading financial service marketing solutions, please visit ext-digital.media.
About Ext. Marketing Inc.
Ext. Marketing is the go-to marketing agency for the financial services industry. The firm helps global asset managers, alternative investment managers and wealth advisors adapt and succeed in today’s ever-evolving market. Founded in 2010, the company services clients around the world with offices in New York and Toronto. Ext. Marketing offers CFA-level writing support, backed by an in-house Bloomberg terminal and a team of analysts, and a creative team lead by designers from the world’s top marketing agencies and Fortune 500 firms.
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President, Ext. Marketing Inc.
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