Amazon Allegedly Blocking Google FLoC: Reports 06/17/2021

Amazon Allegedly Blocking Google FLoC: Reports 06/17/2021

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Amazon is allegedly blocking Google’s tests with its
Federated Learning of Cohorts (FLoC) from gathering data on its properties including Amazon.com, WholeFoods.com and Zappos.com, according to multiple reports.

Several companies, including search engines, have already opposed it, taking a stance to block the cohorts.
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