Digital Producer & Storyteller – Lookout Local Santa Cruz

Digital Producer & Storyteller – Lookout Local Santa Cruz


Status: Full-Time

Location: Santa Cruz, CA


Lookout Santa Cruz is on the hunt for a detail-oriented and creative Digital Producer & Storyteller to join our dynamic team. The producer will collaborate with our editorial and revenue teams to fulfill Lookout’s mission: the development of a new local news and information model for the 2020s that is audience-enriching, community-building and revenue-producing. The goal: create the best-possible user experience on site and to help tell stories in creative, engaging ways that are only made possible in a digital landscape.

The producer focuses on three key outcomes:

  • Owns maintenance and daily programming of the Lookout Santa Cruz website through the Graphene content management system, ensuring the site is functioning smoothly and is optimized for the best user experience. Owns daily management of third-party vendors.
  • Works side-by-side with editorial staff to aid in production of data visualizations and the use of interactive tools such as Infogram, Second Street, KnightLab and others to both bolster and distinguish Lookout’s storytelling.
  • Collaborates with the revenue team to build a high-quality user experience on content marketing stories, civic and marketing partner pages and interactive modules that dazzle clients.

This versatile role requires attention to detail and creativity, with a focus on digital storytelling optimized for mobile and desktop use. The successful candidate builds on Lookout’s editorial mission and intention to use interactive tools to do modern, explanatory storytelling. We’ll be counting on you to roll up your sleeves to fully advance an entrepreneurial, fast-growth startup environment.

What You’ll Be Doing

The Digital Producer & Storyteller’s focus is to make the Lookout Santa Cruz website sing, ensuring the website and content is visually dynamic and optimized for a good digital user experience.

More specifically:

  • Works daily with the editorial staff and collaborates with correspondents to create data visualizations and guide them in the use of interactive tools that aid in the daily storytelling via tools like Infogram, KnightLab, Second Street and more.
  • Pitches and builds quizzes, story maps, interactive timelines, games and other engaging, interactive content that helps go beyond the headlines and provides users with context and depth.
  • Is comfortable digging into thick data sets to distill and display important context-building information in digestible ways to aid storytelling.
  • Provides technical support during both virtual and live events and helps record, clip and upload event videos to our YouTube channel and on site. Is comfortable with audio and video editing when necessary.
  • Collaborates with the revenue team to build a high-quality user experience on articles, pages and interactive modules to help showcase Marketing Partners, Civic Partners/Groups and Promoted Content.
  • Aids the Revenue team in creating and sending promotional and marketing materials to our robust mailing list and to segmented audiences.
  • Owns the management, maintenance, and daily programming of the Lookout Santa Cruz website through the Graphene CMS. Duties will include but are not limited to building pages, sections and promotional modules.
  • Helps manage third-party vendors including Lookout’s event calendar, real estate modules, newsletter services and more.
  • Helps shape Lookout’s product roadmap and evaluates and researches new third-party services and technology partners — keeping Lookout’s core mission in mind.

Minimum qualifications and experience

  • A bachelor’s degree with at least 3 years of relevant experience as a digital producer, web developer or digital storyteller in a news operation or related field.
  • A demonstrated ability to create fast-turn, high-quality infographics and interactive elements to take traditional storytelling to the next level.
  • Experience using content management systems like Arc, WordPress, WCM, Lakana, or others. Experience managing the backend systems of a website and an understanding of coding are a plus.
  • Superior creative, organizational and communication abilities with a focus on Lookout’s mission of reader-first journalism and an optimized user experience.

Benefits and Application

The Digital Producer & Producer is a full-time Lookout Local employee. We offer competitive employee benefits.

Lookout Local is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Please apply, with cover letter, resume to [email protected].


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