Do you know the importance of the value of organic results on the first page of Google? Do you know that the actions you take in this regard will help to improve search engine rankings on Google? The organic results are based on stiff competition with the most informative and relevant content related to the search. This gives a higher click-through rate, and therefore, more possibilities of generating targeted customers for your company.
Beware of Algorithms
Google’s ranking algorithms are very important to improve the positions of your content in the search engine. However, they can change up to more than 500 times a year, so it is important to be aware so much of the updates to improve your SEO strategy. Remember that Google’s algorithms are computer processes that turn questions into answers, and sometimes, they are insignificant changes, but at other times, they are so important that they can even turn the search results around. Google is an inspector to be feared, therefore, the secret is that instead of waiting for algorithm changes every time, it is better to focus on performing good SEO practices, and staying up to date in case important news occurs.
Keywords are relevant to improve the position of your content and ranking in search engines, but not everyone knows where keywords should be located within the text and its optimization. First, you must choose the keywords that stand out the most in your text, and those that, according to the keyword planners, have the best ranking on the web. Secondly, you must have one or more keywords in the title. This is vitally important, as it gives a huge advantage in the search engine results.
Remember to include your keywords in the meta description as well. The secret is that you place it at the beginning, since if you put it at the end; it is likely that Google will position you below another page that has that same keyword positioned before yours. The keyword in the URL is very important. Including a keyword in the URL will make your content easier to find on the web. In addition, do not think that it is an obligation that the URL must be exactly the same as the title of the content. This is not a reason for it to be better positioned by search engines.
For example, if your company sells left-handed guitars, it is not enough for the keyword to say “left-handed guitars.” You must add more value since you most likely have a competitor. If your business is in Los Angeles, California, you should optimize this keyword to “left-handed guitars in Los Angeles, California” for example, or “the best left-handed guitars in California.”
Remember that to make Google position your articles in the first searches, it depends exclusively on how you optimize the content. It is not just about keywords: the length of your content is very important for SEO. There are blog posts of 500 words or less, and they may work perfectly well for new content. However, there is also content of more than 3,500 words that can rank even better.
For search engines like Google, longer content tends to rank higher, basically because it deals with topics in greater depth, with valuable sources and relevant figures, and not because of artificially and meaningless paragraph lengthening. For this reason, you should always add value to the reader.
Another key factor is the type of format you give to your content. Not all people like to read blog articles. Therefore, always keep in mind to transfer your content to another more interactive format, such as a video, an infographic, Slideshare presentations, among other alternatives.
If you follow these directions if you want to improve search rankings on Google, you will see changes to your bottom line, subscribers, and business, on a local level and globally.