Easter is fast-approaching on Sunday, 4 April 2021. Thinking of running an email marketing campaign to make this holiday “eggstra” special? Read our top tips for creating an awesome Easter email newsletter—or simply Spring-themed if that’s what you’re after.
How to make your Easter newsletter relevant
From a commercial point of view, Easter sales aren’t on the level of Christmas, Valentine’s Day, or Black Friday, that’s for sure.
However, Easter email campaigns still offer lots of creative opportunities and untapped potential for ecommerce retailers.
Easter signals the coming of spring—warmer weather and more sunshine.
A spring newsletter is a great way to freshen your subscribers’ inboxes with spring collections and seasonal offerings.
Or just to remind people that you’re still open for business and give them ideas for things they can do with your products. Like in this Spring newsletter example from Whole Foods Market.
The lead-up to the Easter holiday is a great time to promote sales (with special offers, discount codes, or opportunities to earn loyalty points). The long weekend offers plenty of time for online shopping.
A great time to promote seasonal goods
Many goods are in high season during Easter. After Halloween, Easter is the second best-selling candy holiday in America. Typical Easter goods, such as sweets and decorations, are guaranteed to sell.
In general, leisure and sporting activities/equipment are also very popular. Themes around DIY and spring-cleaning also do well.
Newsletters that make a seasonal thematic connection to Easter can significantly increase your chances of success.
Since the Easter season is associated with traditions, you’ve plenty of opportunity to incorporate them into an Easter newsletter.
Referencing these traditions increases relevance and fosters an emotional response within your recipients. Play on those heartwarming feelings.
Easter is a great time to get in touch with your clients and show off your latest offers. So let’s hop to it with Easter newsletter ideas and tips to make the holiday a revenue-driver for your business.
6 Easter Newsletter Ideas for Higher Email Engagement
1. Bunnies, nests, eggs, flowers: The right ingredients for your Easter newsletter
Creating an Easter newsletter is the perfect opportunity to unleash your creativity.
Luckily, Easter offers plenty of inspiration for creative newsletter ideas.
Once you’ve defined the goal of your newsletter, you can start brainstorming ideas for the design.
Try to craft your newsletter accordingly, and then adapt the design and layout to your specific offer.
For example, place your products in a spring context. Place offers inside an Easter basket or have the Easter Bunny give your clients a coupon voucher.
Beyond the religious significance, people associate the Easter holidays with family, food, spring, games (such as egg hunts), and new beginnings. Sales aside, be sure to wish your subscribers a happy Easter as well.
Typical Easter motifs—eggs, chicks, and flowers—can provide inspiration for your newsletter. Pastel hues are also a popular Easter color scheme.
2. Design tips for your Easter email template
Make crafting your newsletter easy by using an Easter-themed email template.
Then, simply add your own content and images, and in a few easy steps, your Easter newsletter is ready to hop into your recipients’ inboxes.
Use graphics that draw on Easter motifs to suit your products, industry, or target audience.
Whether you’re coding in HTML or using a drag-and-drop builder, the email design can be serious or playful, depending on your needs. That said, you should still aim for it to be vibrant and eye-catching.
For example, for the following industries, your Easter newsletter might look like this:
- Fashion: Floral design in the teaser, packaging products in Easter eggs or baskets, arranging the products in hatching eggs or among spring flowers.
- Home: Using floral and spring motifs and Easter decorations.
- Food: Highlighting Easter menus, chocolate, and candy.
To capture your subscribers’ attention, experiment with animation in your newsletter.
GIFs in email are an great way to engage your recipients and help your Easter newsletter stand out. You can also try an atmospheric cinemagraph with a spring motif, such as blooming flowers.
Where to find free Easter newsletter templates?
Sendinblue has a free email template gallery with 60+ editable templates, all accessible on the free plan.
You can also grab a template from one of the many free email template resources available online.
3. Instill curiosity with a catchy Easter subject line
For your Easter email subject line to be effective, it needs to be engaging and describe the content of the email as precisely as possible.
From a first glance, your reader should understand what your newsletter is about and why they should open it.
For marketers promoting a discount or special offer, be sure to include it in the subject line, but make it creative.
For example, Easter is often associated with prizes, games, and gifts; you might write something such as, “You won’t have to hunt for long: A 10% off Easter voucher is hiding in this email.”
In general with subject lines: the shorter the subject line, the better. A newsletter subject line with about 40 to 50 characters usually achieves the best opening rates.
4. Personalize for more success
Adding a personal touch increases your chances of success because it encourages recipients to look at the newsletter more closely.
By adjusting the content of the newsletter to suit individuals, you increase its relevance. Addressing your recipients personally and catering to their personal preferences will lead to greater activity than a generic mass email.
A personalized greeting (by name) should definitely be included in your newsletter. Take a look at this tutorial to see how it’s done on Sendinblue.
You can also personalize based on where your recipients live or for specific products (The fastest running shoes for Easter Bunnies).
5. Get playful with Easter egg hunts and games
Inviting your recipients to play a game not only adds lightness and merriment to your newsletter—it can significantly improve your conversion rate.
Almost everyone enjoys the thrill of playing, and the promise of a reward makes it all the more appealing. Align the game should with your offer and products. The more your newsletter, game, and conversion goal match, the better your results will be.
Implementing a game or interactive element into your newsletter is easy. Why not try a virtual egg hunt?
You can hide a certain number of Easter eggs in the newsletter and then ask your recipients to count them; if they send you the correct response by email, they can receive a coupon code.
This type of engagement will be great for your future deliverability too.
You could also add a not-too-easy-to-find CTA link to a landing page where the recipients can find an Easter present from you.
Or hide the egg in one of your products, as suggested by this custom template created by Sendinblue’s inhouse design team.
6. Consider regional differences
There’s more to Easter than colored eggs, chicks, and bunnies: Some Easter motifs and traditions are region-specific.
In Bermuda, for example, people celebrate Good Friday by flying kites. New York hosts the famous Easter Parade along Fifth Avenue, and Lancashire, U.K., has its Nutter’s Dance.
In France, bells, not bunnies, bring Easter chocolate to children, whereas in Australia, the Easter Bilby (an endangered desert marsupial) brings treats. People in Scandinavia light bonfires to ward off witches over the Easter weekend, and Ghana celebrates with its annual Paragliding Festival.
Tailoring your newsletter to the unique traditions of your target audience can optimize your newsletter’s success.
If appropriate, segment your recipients according to their place of residence. It’s up to you to determine your target audience’s specific Easter customs and respond to them accordingly.
Send your Easter newsletter with Sendinblue
Let’s recap on the key points for creating an Easter email newsletter your subscribers will love.
- Inject some fun by including a simple game
- Express your message clearly with a specific, relevant subject line
- Increase your open rate with a personalized subject line
Looking for a email marketing service to create, manage, and send your Spring newsletter?
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