With Father’s Day just around the corner (June 20th this year), now’s the time to start sending Father’s Day email campaigns to showcase your best gift ideas for dad.
Despite being a smaller spending holiday than Mother’s Day, Father’s Day remains a key sales opportunity for ecommerce businesses and marketers. Just take a look at the numbers.
In 2020, the National Retail Federation (NRF) estimated Father’s Day spending at $148.58 per person. On top of that, 75% of consumers still planned to celebrate despite the pandemic.
As with any gift-giving holiday, the email marketing opportunities are ripe for the taking. 🍒
This guide is designed to give you a headstart on campaign planning and help your Father’s Day email reach its full sales potential. In it you’ll find:
…all backed with the best Father’s Day email examples!
What type of business should send Father’s Day emails?
Consumer holidays are central to any B2C email marketing strategy and Father’s Day is no exception.
Are you selling something that would make a good gift for dad? If yes, run a Father’s Day email campaign. So many products are applicable to Father’s Day, whether it’s physical or experience-based gifts (holidays, outings, restaurant vouchers, etc.).
With the right messaging, any brick-and-mortar retailer or ecommerce store can benefit from this gift-giving holiday.
Looking for an affordable email provider to send Father’s Day email blasts? Test-drive Sendinblue’s free plan with 300 emails a day and unlimited subscribers (no credit card required).
The secrets to driving more sales with Father’s Day email marketing
The first step to a successful Father’s Day email marketing campaign is capturing your subscribers’ attention.
And when it comes to getting noticed, your Father’s Day email subject line will do the bulk of the heavy lifting.
That’s why you should really…
1. Put extra effort into your Father’s Day email subject line
We say it all the time, but it doesn’t make it any less important: the email subject line is essential to the success of your email marketing.
The subject line is your subscribers’ first impression of your email campaign. If it’s not enticing or relevant, they won’t open your email. Yep—they’ll never even see your great Father’s Day offers. 😱
For holiday email campaigns, subject lines are everything. Think of all the other businesses sending Father’s Day email campaigns. That’s a lot of competition.
Here’s a few ways to make your email subject line stand out from the crowd.
- Make it clear as to why you’re sending the email
- Include details of any special offer or discount
- Use emojis if they’re relevant to your audience and offer
- Avoid clickbait or spammy tactics—your readers won’t be appreciate it
- Customize your email preheader (or preview text) to compliment the subject line
- Make it personalized (add the recipient’s first name if you have this information)
Father’s Day email subject line examples
- It’s not too late! Order now to deliver in time for Father’s Day ⌚
- Don’t forget about Dad! Check out our best-sellers for Father’s Day
- No idea what to get Dad? Browse our Father’s Day gift guide
- Father’s Day sale starts today: 10% sitewide discount
- Free shipping for Father’s Day all this week. Don’t miss out!
- Your Father’s Day discount code is waiting for you
- Unique gift ideas for Dad this Father’s Day
- Our best deals this Father’s Day: Grab ‘em while they’re hot!
- Is it too late to get a great gift for Dad? ⏳ Definitely not!
- Delight Dad with our Father’s Day bundle
- 10 of the best gifts for Dad this Father’s Day
- Discover the perfect Father’s Day gift. 🎁
- What we’re gifting Dad this Father’s Day
2. Run a Father’s Day sale or special offer
One surefire way to boost revenue and fend off the competition is with a Father’s Day sale, discount or special offer.
Just like in this Father’s Day email from DrinkSpy created with Sendinblue.
For best results:
- Make the offer valid within a limited time frame to create a sense of urgency
- Include a clearly visible CTA (call to action)
- Explain the offer conditions and how to use any discount codes (Get an Extra $15 Off your order using promo code ‘DADROCKS’ when you spend $80 or more. Simply apply the code at checkout.)
- If the subscriber doesn’t engage first time around, use automation to send another email reminder before the Father’s Day sale ends
- Scale multi-channel marketing by promoting the special offer on social media and other channels
3. Make shopping easy with a Father’s Day gift guide
Father’s Day gift guides are a way to promote your best ‘dad products’ and provide value for customers. It’s a win-win scenario.
Think about it. Figuring out what dad really wants and finding that perfect gift takes time and effort. By presenting great Father’s Day gift ideas in your email, you’re doing your subscribers a favor.
So here’s what you can do to drive sales with the best email gift guide yet.
Put forward your best selection of Dad products
Now this might seem obvious but use your email gift guide to highlight Dad-approved products. If your store sells lots of different things, narrow down the selection so that it’s super relevant for dad.
Just like Discover Books did here.
A curated approach makes it easy for subscribers to find the perfect gift without having to think or take too much action.
It’s also a good example of how to showcase a large number of products in a way that’s easy to digest.
Remember, gift guides aren’t limited to physical gifts. Experiences and activities make some of the best gifts for dad. So if you’re offering experience-based gifts (trips, concerts, sporting activities, etc.), pop them into your email as well.
Here’s a prime example from Airbnb.
Create a special ‘Father’s Day bundle’
Make your gift-guide more targeted with a high-value Father’s Day bundle.
Putting together a number of goods or services in a combined package makes it even easier for subscribers to know what to get dad—and get value for money too.
Because that’s the thing: Bundle pricing has a powerful psychological impact on consumers. It creates a perception of increased value and savings that’s hard to resist.
By offering a great Father’s Day deal, you can get subscribers to spend more than they usually would and increase your average basket value.
For this approach to be successful, you’ll need to really demonstrate the value of the bundle as a gift for dad.
A key tip is to focus on the benefits and outcomes (i.e. what dad really wants), just like outdoor apparel store MudGear did in this Father’s Day email created with Sendinblue.
Stand out with original, personalized gifts
Gift mugs and ties are fun but some people want more original ways to show their appreciation for dad.
Set yourself apart from the competition by offering something more unique in your Father’s Day email campaign.
If your store sells products that only you offer, promote these to your subscribers. The idea is to surprise dad with something he’d never expect.
An example would be a product that customers can either customize or add a personal message to make more meaningful.
Advertize extras items like gift wrapping and Father’s Day cards
There’s nothing worse than running around at the last minute trying to find a Father’s Day card and wrapping paper.
For the least organized among us, it’s best to pick up these items at the same time as the main gift.
So if your ecommerce business also sells cards and gift wrap, one idea is to feature them in your Father’s Day email. Alternatively, offer them as extras at checkout.
This is a great way to further capitalize on Father’s Day spending and create a convenient gifting experience.
Take a look at how Printster does it in this email created with Sendinblue.
4. Make sure landing pages are optimized for mobile
61.9% of emails are opened on mobile.
If you created an email with Sendinblue’s Drag and Drop editor it’ll automatically be mobile-friendly, so that’s not something to worry about. But what about the landing pages you’re linking out to?
💡 Your website landing pages need to be fully optimized for mobile.
Even the best Father’s Day email won’t generate any sales if the shopping experience is problematic on mobile.
On mobile devices, less is more. Avoid complex, crowded pages with too many buttons.
Simple, clean, fast-loading pages are the way to go.
When testing your Father’s Day email campaign, simulate the user journey on mobile. This gives you time to flag and fix any potential issues with landing pages.
Don’t neglect this step, it could be the downfall of your entire campaign.
Further reading: 14 Ecommerce Optimization Strategies to Boost Conversions
5. Target last minute shoppers with gift cards
Gift cards are the ideal solution for last minute shoppers and an easy way to give a final boost to your Father’s Day marketing revenue.
So your subscribers missed last orders to deliver in time for Father’s Day? Not a problem. Gift cards can be delivered digitally.
Reel in last minute shoppers email automation. Create an automated sequence to target non-buyers with a ‘Buy a gift card’ campaign the day before Father’s Day.
Set it, forget it, and (hopefully) watch the sales roll in.
Father’s Day email design best practices
Apart from having a killer subject line, an effective Father’s Day email depends largely on the email design. Here are some design tips to help you get it right.
- Use plenty of blank space so your Father’s Day gift guide doesn’t look cluttered or overwhelming
- Make sure your branding and logo is still easily recognized amid all the other design elements
- Highlight CTA buttons with colors that stand out
- Use images that are too large or too small as these can cause email deliverability issues. Always use high quality images (more tips in our guide to newsletter images)
- Send the email campaign without sending yourself a test first. Alway check that the content renders correctly on different devices and email clients.
Design resources for your Father’s Day email template
If you’re a beginner email marketer, a drag and drop email builder is your best bet for headache-free email design.
Most ESPs (Sendinblue included) have some form of email builder.
Simply drag and drop the required content blocks onto the email body. No coding required.
Here’s a sneak peek at Sendinblue’s drag and drop editor.
Get a headstart on your Father’s Day email with a customizable email template. There are plenty of free templates resources available online.
Another option for an eye-popping Father’s Day email template is to enlist the help of a professional email designer or email marketing agency (p.s. we’ve listed a bunch of them on our Expert Partners page).
Design emails for free with Sendinblue
Free plan includes access to the drag and drop editor, 60+ email templates, and 300 emails a day. Sign up completely free, no credit card required.
Other approaches to Father’s Day emails
Wish your customers a happy Father’s day
Is your audience primarily composed of adult males? Reinforce your brand positioning and foster positive brand sentiment by wishing customers a happy Father’s Day directly.
Watch Beardbrand do exactly that with the subject line ‘Shoutout to all the Dads’.
It doesn’t have to be all ‘sell, sell, sell’ in email marketing. You can also use your Father’s Day email to tell a story or share a message that showcases your values and appeals to your audience’s emotions.
Keep it real and authentic. The more you connect with customers emotionally, the more likely they’ll remember you.
Offer an ‘opt-out’ for Father’s Day emails
It’s important to recognize that for some people, Father’s Day can be emotionally triggering. In 2021 we’ve seen brands like Etsy and Pandora give their subscribers the option to opt-out of Mother’s Day emails.
If you’d like to take the same approach for Father’s Day, this can be easily set up with Sendinblue.
Simply add an ‘I don’t want to receive Father’s Day emails’ option on an Update Profile form.
The Update Profile feature gives existing subscribers a chance to update their information and emailing preferences.
Create a custom ‘Father’s Day opt-out’ attribute and add the option to an Update Profile form. Include a link to the form in the footer of your emails and simply exclude the opt-out subscribers from your Father’s Day campaign.
Start planning your Father’s Day email campaign
Now that you’ve got the know-how and our top insider tips, you should be ready to start preparing and sending your Father’s Day campaigns.