ZEE BUSINESS SUPER EXCLUSIVE: In detailed interview, Swami Ramdev reveals complete Ruchi Soya, Patanjali future business plans to Anil Singhvi

ZEE BUSINESS SUPER EXCLUSIVE: In detailed interview, Swami Ramdev reveals complete Ruchi Soya, Patanjali future business plans to Anil Singhvi

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ZEE BUSINESS SUPER EXCLUSIVE: In an exclusive chat with Zee Business Managing Editor Anil Singhvi, Yoga Guru Swami Ramdev revealed his plans to dilute 25 per cent stake in Ruchi Soya as mandated under the SEBI rules. This will be done in a phase-wise manner, he said. In the near term, the dilution could be between 15 and 25 per cent, he further said. 

The company’s turnaround started in 2019 after it was completely acquired by Patanjali. The stock has seen tremendous gains since then, Singhvi said. It has 22 manufacturing units and the refining capacity is 11,000 tonnes. The Market Guru said that this was one share which always remains in the news. 

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Swami Ramdev is a Non-executive Director of the company.     

The company will be entering nutraceutical segment with the launch of 10 products, Swami Ramdev said. The company will be selling its products under the brand name ‘Nutrela’ and ‘Patanjali’. It has also made an app called ‘Orderme’ and the products can be purchased from the app, he said.  

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He said that the nutraceuticals market in India is worth Rs 50,000 cr with a monopoly of foreign companies. He said that the company is aiming to capture at least 5 per cent market share in this segment. In the next phase the company is planning to launch 50 new products. 

In the nutraceuticals segment, around 100 distributors have been identified. He said that this is a new segment. There will be 500 super stockists who will have 5000 distributors under them. There will be 200 retailers under each distributor, he further said. 

The nutraceuticals will be taken to at least 10 lakh people, he further said.  

The Yoga Guru sad that both Patanjali and Ruchi soya have a combined strength of over 10000 distributors. Over 2000 distributors of Patanjali are already with Ruchi Soya.  

He also announced a relief amount worth Rs 100 cr to the people who have been hit by the pandemic and are unemployed.  

Swami Ramdev said that the plans are to take the turnover to Rs 25,000 cr.



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