10 Mailchimp Alternatives Compared By Price (2021)

10 Mailchimp Alternatives Compared By Price (2021)

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Sure, it might be the best known email marketing software, but what if we told you that switching to a Mailchimp alternative could save you hundreds (even thousands) of dollars per year?

Well, we expect you’d be curious to learn more. That’s why we’ve put together this post: to help you pay less for email.

And spoiler alert, it’s totally possible to find a cheaper alternative to Mailchimp with all the same functionality. 🎉

Taking the cheapest monthly plan available, we’ve compared 10 Mailchimp competitors on how much it costs to send email newsletters to a given number of contacts.

We’ll look at features in the second half of the post but this comparison is mainly focused on monthly email sending costs. 

So, want to know which Mailchimp alternatives will generate the most savings on email? Read on to find out!

Prices listed are for monthly plans only and were last updated on 11 June 2021. 

Why it’s worth considering Mailchimp alternatives

Mailchimp has generous free and entry-level plans. But once your email list starts to grow, it gets pricey. 

And that’s not all you need to be wary of: every single contact counts as a billable contact, even those who unsubscribe. This means that to keep costs low, you need to stay on top of your email list cleaning

Also, as a Mailchimp user, you’ve probably noticed that list segmentation is somewhat unintuitive.

Instead of separating contacts into distinct lists, Mailchimp encourages you to have one single list (known as an ‘audience’) and to segment using tags. Tags can quickly become messy and confusing. 

Another thing to keep in mind about Mailchimp is that while it has some great features, these are mainly reserved for the higher pricing tiers. 

Alright, let’s dive into our Mailchimp alternatives pricing comparison starting with sending a monthly newsletter to a small list.

6 real-life email simulations to uncover the cheapest Mailchimp alternatives

1. Sending a monthly newsletter to a small email list (5,000 – 30,000 subscribers)

Prices based on monthly plans (cheapest plan available)

2. Sending a bi-monthly newsletter to a small email list (5,000 – 30,000 subscribers)

Prices based on monthly plans (cheapest plan available)

3. Sending a weekly newsletter to a small email list (5,000 – 30,000 subscribers)

Prices based on monthly plans (cheapest plan available)

4. Sending a monthly newsletter to a large email list (50,000+ subscribers)

Prices based on monthly plans (cheapest plan available)

5. Sending a bi-monthly newsletter to a large email list (50,000+ subscribers)

Prices based on monthly plans (cheapest plan available)

6. Sending a weekly newsletter to a large email list (50,000+ subscribers)

Prices based on monthly plans (cheapest plan available)

Comparing ‘free forever’ plans: The best free alternatives to Mailchimp

Free plans are great for email marketing beginners and any small business owners or ecommerce store just starting out. 

It’s an ideal opportunity to test-drive a free email marketing platform before committing to a paid plan. 

Email marketing services that don’t have a free plan

  • ActiveCampaign: 14 day free trial,  starting price $9/month for 500 contacts
  • Constant Contact: 30 day free trial, starting pricing $20/month for 500 contacts 
  • GetResponse: 30 day free trial for up to 1000 contacts, starting price $15/month for 1000 contacts

Mailchimp alternatives: A look at the different features sets

This goal here is to give you an idea of the key features offered by different email providers. 

Some features are available on base plans, others are reserved for upper tier/premium plans. For exact pricing information per feature, you’ll need to visit each provider individually. 

Top of the list is Sendinblue. You’ve seen how Sendinblue offers great value for money when it comes to sending emails. Now let’s see what else you can do with the platform.

1. Sendinblue

Sendinblue is an affordable, user-friendly email marketing software but that’s not all. It’s also an all-in-one sales and marketing toolbox. Alongside all the necessary email marketing tools, you’ll also get marketing automation, CRM, SMS, Chat, Shared Inbox and Facebook ads.

What makes Sendinblue the best Mailchimp alternative

Main advantages over Mailchimp:

  • A robust email deliverability infrastructure to help land your emails in the inbox
  • Pricing based on the number of emails, not contacts: Sendinblue lets you store unlimited contacts across all its plans. No matter how big your email list grows, its size won’t impact the pricing. Mailchimp, on the other hand, charges per contact stored. As one user describes Sendinblue:No need to worry about growing your database and seeing your costs explode.”
  • Transactional emails included in each plan: You can send transactional emails (like order confirmations, shipping notifications, password resets, etc.) over Sendinblue’s SMTP server as part of your monthly plan. With Mailchimp, transactional emails are a paid add-on to your monthly plan. 

Check out our Sendinblue vs Mailchimp guide for a detailed comparison of pricing and features.

Or you can just try it out for yourself by signing up for a free plan. You’ll get 300 emails a day and unlimited subscribers.

Sendinblue’s email marketing features

  • Unlimited subscribers
  • Drag-and-drop email builder & HTML editor
  • Customizable email templates
  • Advanced list segmentation
  • Dynamic personalization
  • A/B testing (email content and subject lines)
  • Advanced analytics
  • Email subscription forms
  • Easy to set up double opt-in
  • Native integrations with WordPress and other CMS

Automation possibilities

  • Autoresponders
  • Email marketing automation
  • Visual workflow builder
  • If/then/else workflows
  • On-page activity triggers

Ecommerce 

  • Transactional emails (included in monthly email plans)
  • Abandoned cart emails
  • SMTP server
  • Email API
  • SMS
  • Native plugins for Shopify, WooCommerce and other ecommerce platforms

Multichannel 

  • Email
  • SMS
  • FaceBook Ads
  • Shared Inbox
  • Landing page builder
  • Live chat

Also includes a built-in CRM for managing contacts and deals.

Enterprise Plan? 

Yes, Sendinblue offers custom enterprise email marketing packages for high-volume senders.

Languages available:

The platform is available in 6 languages: English, French, German, Spanish, Italian, and Portuguese (Mailchimp only supports English)

Best for: 

Both small and large businesses, ecommerce stores, publishers, startups

2. Moosend

Moosend is another affordable email marketing solution and marketing automation platform. 

Compared to some other Mailchimp alternatives, it lacks certain native integrations and multichannel marketing features. That said, it has everything you need to create and send successful email campaigns. 

Why choose as Moosend as a Mailchimp alternative

Moosend’s main advantage over Mailchimp is that it’s a lot cheaper and offers a generous free plan. Overall it’s a good choice for small businesses and infrequent senders.

Moosend email marketing features

  • Unlimited emails
  • List segmentation
  • Newsletter templates
  • Drag-and-drop editor
  • Email subscription forms
  • Real-time analytics

Automation possibilities

  • Workflow editor
  • Automation templates
  • Lead scoring
  • Conditional triggers

Ecommerce 

  • Abandoned cart emails
  • Transactional emails
  • SMTP server
  • Integrations via Zapier and Piesync 

Multichannel 

Unfortunately not as many multichannel features as Mailchimp and other providers.

Enterprise Plan? 

Yes, a custom enterprise plan is available.

Languages available:

English

Best for:

Publishers, agencies, small businesses

3. ConvertKit

ConvertKit promotes itself as the email marketing platform for creators. This includes bloggers, artists, musicians, Youtubers—basically anyone running a creative business.

ConvertKit’s email marketing tool is optimized with this audience in mind.

Advantages of ConvertKit vs Mailchimp

  • ConvertKit doesn’t charge twice for same subscriber in different lists
  • You can create multiple signup forms for different opt-in incentives and content assets. This makes it easy to grow a subscriber list with content upgrades.
  • There’s a free concierge migration service if you have over 5000 subscribers

ConvertKit email marketing features

  • Email campaigns
  • RSS to email
  • Mobile responsive
  • Form builder
  • Analytics & engagement scoring
  • A/B tests
  • Option to run a paid newsletter (transaction fee applies)

Automation possibilities

  • Visual automation builder
  • Autoresponders
  • Email marketing automation
  • Link triggers

Ecommerce 

  • Ecommerce integrations
  • API

Multichannel 

  • Landing pages (+ templates)
  • Possibility to sell digital products
  • Newsletter referral system
  • Facebook custom audiences

Enterprise Plan? 

ConvertKit doesn’t have a dedicated Enterprise offer. You can either opt for the ‘Creator Pro’ plan or get a custom quote for 500k+ subscribers.

Languages available:

English

Best for:

Creators, artists, writers, musicians, bloggers

4. HubSpot

If you want a tool that will power up more than just your email marketing, HubSpot is a great Mailchimp alternative to consider. HubSpot’s email marketing service is backed with a full suite of marketing and automation tools, to help you create unique, personalized experiences for your audience.

Main advantages of HubSpot vs. Mailchimp

Here’s why HubSpot is one of the best alternatives to Mailchimp:

  • Marketing automation: HubSpot’s automation features go well beyond simple autoresponders. While Mailchimp offers automated kickback emails and drip campaigns, HubSpot lets you create automation workflows to manage your contact database, pass off leads to other teams, and even automatically create support tickets. You can also add delays and conditional logic.
  • Growth platform: With forms and popups, live chat and bots, ad management, landing pages, and more, HubSpot has everything you need to kick off your marketing strategy, as well as more advanced features that you can grow into. HubSpot also supports your sales and customer service teams for a seamless cross-functional customer experience.

HubSpot email marketing features 

  • Forms
  • Popups
  • Segmentation
  • Email analytics and health insights
  • Mobile optimization

Automation possibilities

  • Autoresponders
  • Automate drip campaigns
  • Advanced sequences (conditional logic)
  • Lead scoring

Multichannel 

  • CRM
  • Live chat and conversational bots
  • Plans to support sales and customer support teams
  • Landing pages
  • Ad retargeting & management

Enterprise Plan? 

Yes, Hubspot offers a dedicated enterprise package.

Languages available:

HubSpot supports six languages (English, German, French, Spanish, Portuguese, and Japanese).

Best for:

The free plan has a generous feature set but HubSpot becomes expensive if you have more than 1000 subscribers. For this reason it’s probably best suited to mid/large enterprises rather than small businesses on a budget.

5. Mailerlite

Mailerlite is another cheaper alternative to Mailchimp and a solid choice if you’re just looking for a simple, easy-to-use email tool.

What makes Mailerlite better than Mailchimp

There are only two pricing plans, free and paid. This means you can access all features on the paid plan (unlike Mailchimp which has different pricing tiers).

Mailerlite email marketing features

  • Drag-and-drop editor
  • Popup signup forms
  • Simple reporting dashboard
  • Segmentation
  • Email templates
  • Time zone scheduling
  • Auto resend
  • A/B testing
  • Rich text & HTML editor

Automation possibilities

  • Autoresponder
  • Simple automation sequences

Multichannel 

  • Landing pages (+ custom domains for landing pages)
  • Free website with up to 5 landing pages

Enterprise Plan? 

No dedicated plan for Enterprise customers

Languages available:

English, French, Spanish, Ukrainian, Lithuanian, Russian, Polish and more

Best for:

Perfect for small businesses. Mailerlite is a lightweight solution that’s easy to use and offers great value for money. 

However, it’s probably not the tool for you if you have more advanced needs (automation, etc.) 

Another point to note is that Mailerlite doesn’t offer any phone support, even on their paid plan.

6. Klaviyo

Klaviyo’s email marketing service is built for ecommerce and integrates easily with Shopify. 

Klaviyo particularly excels when it comes to advanced analytics and insights. If you want to dig deep into customer data, Klaviyo is one of the best Mailchimp alternatives for this.

What makes Klaviyo better than Mailchimp

Main advantages over Mailchimp:

  • Granular segmentation: Klaviyo provides a ton of behavioral and transactional data with which you can segment contacts. It also has predictive analytics to determine Customer Lifetime Value (CLV) and the risk of churn. 
  • Pre-built templates for automated workflows: Save time setting up automated workflows thanks to Klaviyo’s library of ready-made templates for your abandoned cart, welcome, and win-back flows.
  • Measure email marketing ROI: Easily track all the sales coming directly from your email marketing efforts.

Klaviyo email marketing features

  • Segmentation and personalization
  • A/B testing
  • 1-click integrations
  • ROI-based reporting
  • Signup forms and popups

Automation possibilities

  • Workflow builder
  • Automated workflow templates
  • Pre-built autoresponders

Ecommerce 

  • Abandoned cart reminders
  • Native integrations for Shopify, Magento, WooCommerce and more
  • API
  • Product recommendations
  • Dynamic data block

Multichannel 

  • SMS
  • Facebook & Instagram advertising

Enterprise Plan? 

No dedicated plan for Enterprise but you can get a custom quote for a large volume of contacts.

Languages available:

English

Best for:

Ecommerce businesses

7. AWeber

AWeber has been around since 1998 and is still a popular email marketing service for small businesses, bloggers, and entrepreneurs. It offers a huge gallery of ready-made email templates and gives lots of options for email automation and personalization.

Here’s why AWeber is one of the best Mailchimp alternatives:

  • An all-inclusive pricing model: With AWeber you get access to all features, no matter what plan you’re on.  With Mailchimp, a limited number of features are available on the cheaper plans. For example, A/B testing and advanced segmentation are only available as you move up the different pricing tiers.
  • Customer support via phone, chat and email: AWeber customers have a number of options to contact its award-winning customer support 24/7. Mailchimp, on the other hand, has no direct contact support options for its free users, and phone support is a luxury that’s only available on the premium plan (starting at $299).

AWeber email marketing features 

  • Newsletters
  • RSS to email
  • Email templates
  • Drag and drop email builder
  • Signup forms
  • WordPress plugin
  • Basic segmentation
  • Analytics

Automation possibilities

  • Autoresponder
  • Behavioral automation

Ecommerce 

  • No transactional emails
  • Sales tracking
  • Purchase tagging

Multichannel 

  • Web push notifications
  • Stock photos
  • Landing pages 

Enterprise Plan? 

No dedicated Enterprise plan but custom quotes are available for 25k+ subscriber (considerably low threshold compared to other email providers)

Languages available:

English

Best for:


Email marketing beginners who want a user-friendly newsletter and list management tool without all the bells and whistles. 

Advanced segmentation and A/B split testing will be missed but you do get 24/7 support (phone/email/chat) on all plans.

8. ActiveCampaign

ActiveCampaign’s email marketing service is just one feature of its many marketing software capabilities.

ActiveCampaign makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to work out which content performs best. 

Plus, there’s also a built-in spam tester to check if emails are likely to go to junk. 

Why choose ActiveCampaign as a Mailchimp alternative

Main advantages vs Mailchimp:

  • Automation and workflow recipes to get you started
  • Suits the more advanced marketer
  • Unfortunately doesn’t offer a free plan but you can do a 14-day free trial

ActiveCampaign email marketing features 

  • Newsletter
  • Drag-and-drop editor
  • Email templates
  • Analytics

Automation possibilities

  • Autoresponders
  • Marketing automation
  • Automation map
  • Contact & lead scoring

Ecommerce 

  • Product blocks for email
  • Ecommerce integrations
  • Conversion tracking

Multichannel 

  • CRM
  • Landing pages
  • Site messages
  • SMS
  • Social media tool integrations

Enterprise Plan? 

Yes

Languages available:

English, French, German, Hungarian, Indonesian Italian, Polish, Portuguese, Brazilian Portuguese, Russian, Slovenian, Spanish 

Best for:

Advanced marketers who are already familiar with automation 

9. Constant Contact

Constant Contact helps small businesses create websites, online stores, branded email marketing campaigns, and more.

Why choose Constant Contact as a Mailchimp alternative

Main advantages vs Mailchimp:

  • Easy to use, intuitive, especially for organizing lists
  • Accessible customer support on low priced plans
  • Donations tool to support email marketing for nonprofits

No free plan but paid plans come with unlimited emails.

Constant contact email marketing 

  • Email campaigns
  • Email templates
  • Resends to non-openers
  • A/B split testing for subject lines

Automation possibilities

  • Automated email series/nurturing workflows

Ecommerce 

  • Abandoned cart email reminds for Shopify
  • Integrations with Shopify, Eventbrite and Mindbody

Multichannel 

  • Survey tool
  • Donation collection
  • Social media scheduling and ads
  • Landing page builder

Languages available:

English but some of the account tools are available in other languages

Best for:

Small businesses and nonprofits looking for a simple multichannel solution

10. GetResponse 

If you’re a small business or blogger looking for a more advanced tool than Mailchimp, Getresponse is another option. Engage customers and subscribers through email marketing, automation, autoresponders, landing pages, and more.

What makes GetResponse better than Mailchimp

Getresponse has evolved from an email tool to an all-in-one marketing solution. Here’s what gives it the edge as a Mailchimp alternative:

  • A brand new website builder
  • The possibility to run webinars for up to 500 attendees
  • A ‘fill in the blanks’ conversion funnel builder
  • Ecommerce plugins to populate your product inventory on landing pages and in emails

GetResponse email marketing features

  • Email campaigns
  • A/B testing
  • Visual email editor
  • RSS-to-email
  • Popups and forms
  • Email analytics

Automation possibilities

  • Autoresponders
  • Automation builder
  • Lead scoring
  • Site and event tracking

Ecommerce 

  • Transactional emails (paid add-on)
  • Abandoned cart emails

Multichannel 

  • Unlimited landing pages
  • Chat
  • Facebook & Google Ads
  • SEO optimization tools
  • Website analytics
  • Webinars & webinar funnels
  • Sales funnels
  • Forms & surveys

Enterprise Plan? 

Yes, the ‘Max’ plan is a good fit for Enterprise customers

Languages available:

Available in 27 languages

Best for:

Small businesses looking for a multichannel email platform with lots of lead generation opportunities.

The must-ask questions when choosing an alternative to Mailchimp

When comparing email marketing services, it’s easy get overwhelmed by all the different tools, especially if you’re an email marketing beginner. But here are some questions you can ask yourself to narrow down the selection:

1. What key features does my business need?

Do I need a simple email tool or could I also benefit from an ‘all-in-one’ tool with other marketing capabilities? 

All-in-one platforms are a great way to centralize your marketing operations, reduce the size of your martech stack, and cut down on your marketing expenses. You’re also set to save a lot of time switching between tools.

As lots of email providers branch into multichannel offerings, it’s definitely worth taking a look at what you can do beyond email. 

2. What kind of emails will I send and how often?

Will I be sending promotional email campaigns, transactional emails, or both?

As we’ve seen, Mailchimp competitors differ in how they cater to (and charge for) transactional emails. 

Sendinblue, for example, lets you manage promotional and transactional emails on the same plan. Others bill transactional emails as an add-on while some (like Constant Contact) don’t offer any transactional email service.

Are transactional emails vital to the success of your business? If so, you need to check how a potential email provider manages such emails and figure out how much it’ll cost you.

3. How many email subscribers do I have? 

And how fast do I predict my email list to grow?

As we’ve seen, most email services base their pricing on the number of subscribers stored. 

It’s easy to get lured in by super cheap base plans and then see a considerable hike in prices once you hit the 1000 subscriber mark. 

This is where you need to look ahead. Don’t just ignore the higher pricing tiers. Will the shift in prices still suit your budget as your list grows? Or would you prefer a more flexible, scalable option that isn’t based on the number of contacts but on the volume of emails?

If it’s a case of the latter, Sendinblue offers unlimited contacts on all plans. This way you don’t have to worry about increasing prices as your list grows. 

4. What’s my skill level when it comes to email marketing?

Do I need a basic ‘get the job done’ tool or something more sophisticated?

This is where you should assess your email marketing goals and skills as a marketer. A lot of small businesses are just looking for simplicity, efficiency, and affordability. If you fall into this category, it’s likely the most basic email package will suit.

But if you’re a seasoned marketer or perhaps more into the tech/dev side, you’ll probably want a sophisticated tool. Services with advanced automation, segmentation, and analytics possibilities will speak to you more.

Time to try out some Mailchimp alternatives

Test, test, test. It’s the best way to find the ideal email service provider for your business.

Take advantage of free plans and free trials to get a feel for the software. You’ll quickly start to notice the differences and learn your own preferences.  

We hope this guide has helped you see where you can save the most money with Mailchimp alternatives.

Once you’ve made your choice, you might want to start thinking about your first newsletter. Check out these free resources for a helping hand:

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