gamescom asia to provide a hybrid event experience in 2021

gamescom asia to provide a hybrid event experience in 2021


To present audiences with a taste of things to come in 2022, gamescom asia will provide a hybrid event experience in 2021, featuring online shows for fans, a hybrid trade conference, and a virtual networking platform for B2B audiences. 

gamescom asia, the first Asian satellite event of the world’s largest computer and video games festival, gamescom, will take place in Singapore from 14 to 17 October this year, in a reimagined format.

The event will showcase the following:

  • A hybrid Trade Conference – Games 360 and Mobile Gaming Summit, that will give attendees from all over the world greater insights in and around Asia, with a line-up of over 100 industry experts.
  • A virtual Trade Zone for industry professionals to meet, learn, and network through corporate and product presentations, an exhibitor’s area, as well as business matchmaking.
  • A virtual Entertainment Zone for all fans, developers, and publishers with spectacular show segments featuring ‘gamescom asia STUDIO’ for the latest game drops, demos, indies, interviews, and more. This will kickstart with ‘gamescom asia PRIMETIME’, an extension of the STUDIO which includes premieres, trailers and will highlight what is to come on the weekend.

The largely digital structure means that all stakeholders can participate safely from anywhere in the world. The new format also meets the event’s partners strong need for planning security and reliability as many are unable to participate in physical events this year.

The hybrid Trade Conference will have both live-stage and live-stream sessions broadcast simultaneously. A robust agenda is planned with talks available on-demand to accommodate all time zones. For the time being, the in-person segment will only be for industry professionals based in Singapore. Should restrictions ease and new measures be set in place, there could be a possibility of trade attendees coming in from other countries.

Within the virtual Trade Zone, companies can look forward to a broad digital B2B offering through a variety of talk sessions, interactive match-making capabilities, a digital exhibitor’s area, networking, and improved data-driven lead generation.

The virtual Entertainment Zone will also allow millions of fans from Southeast Asia and around the world to tune in to gamescom asia 2021. gamescom asia will be working with media, content creators, platforms, and hosting watch parties to ensure high viewership. The Entertainment Zone will be available on major streaming platforms with co-streaming also available. 

“To say that the past year has been a rollercoaster is an understatement. The team has been putting all our energies into making gamescom asia possible. This decision provides clarity for all stakeholders to go full steam into hyping up their presence at gamescom asia 2021 and for all the fans who have been eagerly waiting for the event. In this regard, gamescom asia 2021 is ‘still loading’ and will be a prelude to gamescom asia 2022, when we will have a better opportunity to hold a physical event and embrace international travel. In the meantime, we will provide a rich and interactive experience to the fans and industry players who have been yearning for us to get things started”, explains Koelnmesse Singapore managing director and gamescom asia organisers Mathias Kuepper.

gamescom asia will announce confirmed partners, programme schedule, and access details in the coming months. The organisers are looking forward to delivering an awesome show in 2021 and welcoming visitors in person for gamescom asia 2022..


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