Canada Goose, the outerwear brand known for its fur-trimmed parka jackets, has announced that it is to end the use of fur in its products.
The company will stop purchasing fur by the end of this year, and cease manufacturing products with it no later than the end of 2022.
“We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry,” said Barbara Cartwright, the chief executive of Humane Canada. The executive director of the Humane Society International/UK, Claire Bass, described the news as “another major blow to the global fur trade”.
Canada Goose, founded in Toronto in 1957, has long been in the firing line of the anti-fur movement. The animal rights organisation Peta has campaigned for it to stop using fur for more than 15 years, and staged protests outside the company’s New York store in in March. In the UK, two activists sustained a 15-month protest outside its Regent Street store in London and the Leeds store Flannels was targeted in 2019 for stocking Canada Goose.
“Peta and its affiliates are suspending their international campaigns against Canada Goose today, after years of eye-catching protests, hard-hitting exposés, celebrity actions and legal battles, as the company has finally conceded and will stop using fur – sparing sensitive, intelligent coyotes from being caught and killed in barbaric steel traps,” the organisation said.
“Peta will now re-engage the company to push for an end to its use of feathers, which geese and ducks continue to suffer for.”
The brand has been slow to join a wider shift away from fur. It announced in April last year that it would only use reclaimed fur. This was framed as an effort to be more sustainable, rather than in response to the increasingly vocal anti-fur campaign. Canada Goose’s president and CEO, Dani Reiss, told the New York Times: “The fact that we’ve been targeted did not factor into this decision at all.”
The decision to stop using fur entirely has been presented as part of the same trajectory. “Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to. This decision transforms how we will continue to do just that,” Reiss said. “We are accelerating the sustainable evolution of our designs.”
The company was surely also influenced by the fact that fur is now unfashionable. London fashion week banned the use of fur from its catwalks in 2018, and hundreds of fashion brands including Prada, Gucci and Versace are fur-free. Nor is the fur coat any longer a status symbol. The Queen and Kim Kardashian stopped wearing new fur in 2019, and Carrie Johnson, the prime minister’s wife, has described anyone buying fur as “really sick”.
The anti-fur movement may get a further boost. The UK government launched a public consultation in May to gather opinions on the sale of fur. Depending on the feedback, there could be an outright ban on sales of fur products nationwide.