Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent for the product and then equip ships with the goggles so guests can rent them!
It’s an interesting social-innovation play and a great way to connect Snapchat, Royal Caribbean and guests in a new way that wasn’t previously possible. Let’s see where it goes this summer!