Advertisement feature: Almost two-thirds of younger car buyers would stay in contact with dealers that use targeted social media advertising

Advertisement feature: Almost two-thirds of younger car buyers would stay in contact with dealers that use targeted social media advertising

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Advertisement feature from Marketing Delivery

 

 

 

  • Marketing Delivery research highlights growing importance of ‘paid social’
  • 62% of those aged 18-30 would be more likely to stay in touch with a dealer if they see a social media advert relevant to them
  • All age groups: 38% are more likely to keep in touch
  • Marketing Delivery’s SocialStock tool facilitates instant dealer interaction with prospective customers

 

Almost two thirds (62%) of car buyers aged between 18 and 30 would be more likely to stay in touch with a dealership that targeted them with relevant advertisements via social media platforms. That’s according to new nationwide consumer research conducted by Marketing Delivery, the leading eCRM and social media agency for the UK motor retail sector.

The survey questioned 1,000 motorists across the UK about their contact preferences when interacting with a local dealer. Across all age groups, 38% said they would be more likely to stay in contact with a dealer that targeted them with relevant social advertising. Just 14% said they would be less likely to stay in contact as a result of seeing targeted social media advertisements.

Social media management that underpins highly targeted, personalised engagement

Marketing Delivery’s SocialStock enables dealers to place tailored advertisements on social media platforms, matching the potential customer’s original online enquiry. It can also be used to populate Facebook Marketplace with current stock. It is specifically designed for motor dealerships and is suitable for businesses of any size – from individual, solus-brand sites to large groups with diverse franchise portfolios.

Ocean Automotive has been using Marketing Delivery’s software to maintain lead generation activity across multiple sites in the South West. Ocean Automotive’s Group Marketing Manager, Dave Tindall, explains the benefits: “SocialStock allowed us to have a strong presence online at a time when our showrooms were closed. By maintaining brand awareness on social channels, we have seen high levels of re-engagement, harnessing the current levels of pent-up demand among our customer base.

Marketing Delivery’s tools have allowed us to enhance our digital offering and ensure we have tailored and timely interactions with customers and prospects, which complements our existing high level of personal service.”

 

For a free, no obligation guide to eCRM services, get in touch with Marketing Delivery via www.marketingdelivery.co.uk or by calling +44 (0)1892 599 911.

 

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