Now milk will become costlier as Amul is going to increase the prices of milk by Rs 2 per litre with effect from July 1 across all brands, Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and milk products under the Amul brand said on Wednesday.
GCMMF has hiked milk prices by Rs 2 per litre in Delhi-NCR as well as in Ahmedabad and Saurashtra in Gujarat due to a rise in input cost. The increase of Rs 2 per litre translates into 4 percent hike in MRP (Maximum Retail Price) which is much lower than average food inflation, GCMMF said in a statement, as per a report by PTI.
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As per the report, in the last 1.5 years, Amul has not made any price revision in its fresh milk category. Since then, due to rise in costs of energy, packaging, logistics, overall cost of operation has increased.
“Considering the rise in input costs, our member unions have also increased farmers’ price in the range of Rs 45 to Rs 50 per kg fat which is more than 6 percent over previous year,” GCMMF said, as quoted by PTI.
“Prices of Amul milk will be increased by Rs 2 per litre across India from tomorrow. The new prices will be applicable on all Amul milk brands like Gold, Taaza, Shakti, T-special, as well on cow and buffalo milk,” said RS Sodhi, Managing Director, GCMMF, as quoted by PTI.
Noting that the cooperative as a policy passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the milk producers, GCMMF said the price revision would help in sustaining remunerative milk prices to its milk producers and to encourage them for higher milk production.