Dallas Paper Sues ‘SEO Queen’ Over Copycat Sites

Dallas Paper Sues ‘SEO Queen’ Over Copycat Sites


Law360 (June 30, 2021, 5:03 PM EDT) — The Dallas Morning News is going after a Wisconsin woman who it says steals its articles and web traffic in an illegal scheme she openly describes on her YouTube channel.

According to the complaint filed in Texas federal court, marketing “black hatter” Holly Starks regularly circumvents the Dallas Morning News’ paywall and infringes its copyrights by duplicating its articles on dummy websites, in “willful” violation of federal copyright laws. In addition to text, the newsroom said, Starks lifts copyrighted photographs, logos, videos, trademarks and source code — and adding insult to injury, she publicly boasts about circumventing the company’s takedown requests…

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