There is currently a debate going on in the digital marketing community regarding the efficiency of using infographics. One side thinks that infographics simply do not work anymore while the other believes that they are still very effective. In reality, the truth is somewhere in the middle.
The real problem behind infographics efficiency is the fact that there are many being developed right now. Basically, the competition is the highest it ever was. As a result, they might seem to be way too expensive and with a very low ROI. The truth is that infographics are still relevant in digital marketing right now.
The problem with infographics is the same as with most effective digital marketing tactics. The practice is practically saturated. This means you cannot throw some stats together and then get backlinks as fast as this practice used to work.
It is enough to know that the articles with infographics in them receive 178% extra links than articles without them. This is why it should be no surprise to notice that 65% of all brands now use infographics when creating content marketing strategies. We even see B2B marketers using these much more than they did in the past.
When referring to B2C marketing campaigns, 59% of specialists now create and push infographics. This leads to 72% more views for articles with infographics when compared with the standard articles. We know that it is three times more likely for infographics to be shared on social media and it is thirty times more likely that a visitor will read the entire article when the infographic is present.
One of the big reasons why infographics are so effective in digital marketing is that the information offered is more likely to be remembered than when you simply hear the information. When information is paired with an image, as long as the image is relevant, 65% of the data included is retained by the reader for at least 3 days. This practically means that a content marketing strategy with infographics can more easily educate the audience than without it.
At the end of the day, people that get directions through both text and illustrations will do up to 3 times better in following those directions than when illustrations do not exist. This is a big part of the reason why infographics are still being developed and used in campaigns right now. Smart marketers, both B2C and B2B use them to basically educate the viewers and drastically increase the possibility of making a conversion.
There is no reason why you should not use infographics in digital marketing in 2021. They do take time to create and you will have to invest more than with regular articles. However, you still get to invest less than with other forms of content used in marketing, like videos.
The difficulty is often to create very good infographics, not to use them appropriately. But this can easily be done with the use of the services of those marketers and designers that have experience with the creation of effective infographics.
Sava Mutkurov 53
This release was published on openPR.