Are you thinking about creating a brand new YouTube channel? Perhaps you’ve already taken the first step, and you’re having trouble getting your channel off the ground. Regardless of your situation, YouTube is an excellent way to grow your personal or professional brand and connect with your target audience.
Globally, over 2 billion people log in to YouTube every month, and that number is on the rise. Business leaders and solopreneurs use YouTube to grow their lead list, engage with prospects, and establish themselves as experts in their industry.
If you want to grow your YouTube channel, you’re in the right place. Today, we will share four tips you can use to get more views and user interactions while expanding your reach.
Let’s get started!
Optimize Your Profile and Videos for Search
First, let’s talk about optimizing your profile and videos for search. Did you know that YouTube is the second largest search engine of all time? When you consider that YouTube is owned by Google, this shouldn’t come as a surprise.
But much like Google’s search algorithm, YouTube uses a complex system to rank content across the platform. The best way to reach new people is by making your profile and videos SEO-friendly.
You can accomplish this task by strategically including industry-specific keywords. We suggest using Google’s Keyword Planner to learn about specific words and phrases’ search volume and competition. Ideally, you want to choose words that have a medium-high search volume and low-medium competition.
Once your profile is complete, you can start optimizing your videos. You’ll want to use a catchy title that includes your chosen keywords. Remember, there’s a fine line between a catchy title and clickbait. If you want to maintain your views, make sure the title matches the content.
We also suggest including a detailed description with a transcript. This information will give the YouTube algorithm additional details on the context of your content, which could improve your search position.
Get to Know Your Existing Subscribers
Another way to get more views is to engage with your existing subscribers. If you already have a small channel, there’s a good chance you’ve built an audience that comments on your videos. Take a look at some of your recent videos and start responding to people in the comments section.
People are far more likely to return to a business channel if they consistently engage with their audience. First, imagine how you would feel if you commented on five videos on a channel, and the creator didn’t say a word to you. Now, imagine the same situation, but the content creator engages with you on each video in the comment section.
Odds are, you would re-visit that channel multiple times to read what they had to say, comment back, and check out more content.
You can also learn about the goals and pain points of your subscribers by simply talking to them. If you see a majority of your comments consist of people asking for help on a specific topic, you can create new videos that touch on these issues and bring people back to your channel.
This tip can help you even if you’re creating a new channel. Once you get rolling and people start speaking up, don’t be afraid to engage in a friendly conversation!
Use Giveaways to Expand Your Reach
Giveaways can also help you grow your YouTube channel. We all like the chance to win something, and that includes your subscribers. If you have an eCommerce business, you can offer popular products or services as a prize. People looking to build their personal brand should pick prizes that most people could use, like an Amazon gift card.
Once you’ve decided on a prize, it’s time to think about the rules. Ideally, you should have a goal every time you host a giveaway. Your goal will determine the rules you choose for your event. For instance, if you want to get more people to subscribe to your channel, you could make subscribing and sharing your giveaway two ways to enter.
This strategy will help you build your list and promote brand awareness when subscribers share your video on other social networks.
If you want to maximize your results, make sure your giveaway only lasts for 1-2 weeks. A longer event means people may forget they’ve entered, and a shorter contest could lead to lackluster results.
Finally, you can get more views on your YouTube channel by sharing your videos on other platforms. There are countless options to choose from in this situation, so let’s go over some of our favorite strategies.
You could simply share your video on networks like Facebook, Twitter, and Instagram. Make sure to include relevant hashtags so new users can find your posts.
Paid ads are a viable option for those that don’t have a large social media following. You can create custom campaigns designed to appeal to specific segments of your audience. Depending on your niche, you may need to create multiple campaigns that appeal to your audience segments.
It’s also possible to add your YouTube feed to your site. When someone visits your online store or a personal blog, they will see your YouTube videos on your sidebar. This small change could lead to people clicking through and engaging with your YouTube channel.
Back to You
Professionals around the globe use YouTube to grow their social presence and build their audience. It’s worth noting that building a successful YouTube channel takes time. Don’t get discouraged if you don’t see your subscriber count soar overnight. If you consistently publish high-quality content, optimize your content, and engage with your audience, channel growth will follow.