Search engine optimization, like any specialized commerce, has its own distinctive set of terminology, descriptions, and contractions. Search engine optimization may seem like a foreign language, particularly whenever content creators come across any new term or concept. If someone is thinking about hiring a digital marketing agency, they will need to know some basic SEO terminologies to stay in the loop about the ins and outs of their site.
Some of the common examples of SEO strategies are algorithms, reverse image search, bot, keywords, etc.
Common SEO terms used by SEO gurus
Below is an SEO glossary that compiles the most common terms used by search engine gurus and all the content creators will need to know during their SEO career.
It is a complex computer program that is commonly used by search engines to retrieve data and deliver results for a search query. Search engines use a blend of algorithms to deliver ranked web pages via a results page which is usually based on several ranking factors and signals. When a search changes certain signals of an existing algorithm it is known as Algorithm Update. However, if a search engine re-runs a present algorithm using the same signals as last time, it will be recognized as Algorithm Refresh.
SEO Analytics refers to The procedure of collecting, analyzing, as well as interpreting data to take future action based on what has or hasn’t worked historically. The basic purpose of SEO analytics is to provide help for increasing the organic traffic on a particular website through analyzing data. To master SEO analytics, some of the important things to pay attention are SEO reporting, execution, task planning, and analysis to generate traffic on a website.
● Anchor Text
The clickable word or words of a link is known as anchor text. The main objective of this text is to provide contextual information to people as well as search engines about what the webpage or website being linked to is about. For example, if a content creator was creating a link to send visitors to the Search Engine Journal, “Search Engine Journal” will be recognized as the anchor text.
● AI Online Tools
Artificial intelligence is the science of making computers perform tasks that require human intelligence. For example, reverse image search. Rather than following a set of programmed rules such as algorithms, an AI computer system serves as a digital brain that learns how to do an image search. Duplichecker’s reverse image search is an example of Artificial intelligence to find images on the web. Its ability to search by image scans the whole internet to find similar images from all the world along with all the relevant information. This photo search engine allows users to paste the URL of that particular image for an image search.
Authority refers to a combination of signals that different search engines use to assess websites and web pages for ranking. It is considered as a qualitative measure to strengthen the whole visibility and ranking of a website. However, Authority cannot single-handedly assure search visibility. It is based on two factors:
- Page Authority: it is a metric that predicts how well a web page ranks.
- Domain Authority: it is a search engine ranking factor that is based on the acceptance, magnitude and age of the domain.
Whenever users take the information from any website they need to link back to that website to avoid copyright claims. Backlinks are very important to increase the domain and page authority of any website. For example, if users generate an image search then they will link back to the websites for where they have taken related images.
It is a publication of content, which is sorted in chronological order, with the most recent content appearing at the top. The image search technique plays a crucial role while writing a blog as it helps add the most relevant data from all over the internet. Its content usually reflects personal or corporate interests and can be written by an individual or a group of contributors. Initially, they were called blogs or weblogs.
● Branded Keyword
Whenever a user’s query includes an exact match, or variation, of a specific company or brand name he will find results quickly. For example, an image search can be generated using a relevant keyword only. Branded keywords always bring More opportunities for meaningful customer communications and support. They can offer a More comprehensive competitive analysis along with a better understanding of buyer sentiments. It is possible to track branded keywords by observing the notifications.
● Broken Link
It is a link that leads to a 404 not found. Usually, a link becomes broken in the following situation:
- Whenever A website goes offline.
- If a web page is removed without implementing a redirect.
- If The destination of the URL is changed without the implementation of a redirect.
Broken links are capable of increasing bounce rates, causing a reduction in session duration, and dropping conversions immediately, which is reflected in search rankings. Broken links can damage websites, reputation, and overall business by affecting search engine rankings.
It is a technology that is intended to temporarily store different kinds of web content, such as images, to reduce future page loading times. However, a Cached Page refers to A snapshot of a webpage as it appeared when a search engine last crawled it.
● Click-Through Rate (CTR)
It is The rate that can be expressed in terms of a percentage. It can be defined as a rate at which users click on an organic search result. It is possible to calculate it by dividing the total number of organic clicks by the total number of impressions and then multiplying the answer by 100.
It consists of various Words, images, videos, or sounds that convey data that is meant to be dispersed and consumed by the potential audience. It serves as one of the two most important Google ranking factors along with the relevant links. Search engines tend to reward useful, educational, valued, trustworthy, exclusive, and appealing content with better traffic and visibility. It is also known as the king of SEO. Image search plays a vital role in finding the most relevant content for a particular website.