USTA agrees US Open sales and marketing deal with Elevate Sports

USTA agrees US Open sales and marketing deal with Elevate Sports


Partnership also covers business intelligence services for tennis Grand Slam.

USTA agrees US Open sales and marketing deal with Elevate Sports

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  • Elevate to take on premium hospitality sales for US Open
  • Company will also advise USTA on premium design experiences

The United States Tennis Association (USTA) is teaming up with sports consultancy firm Elevate Sports for premium hospitality sales at the US Open tennis Grand Slam.

In a new multi-year partnership, the national body will utilise Elevate’s range of sales and marketing services, starting with the 2021 tournament in August.

Elevate Sports will offer premium hospitality sales and services, while its insights team will also provide business intelligence for pricing, lead generation and consumer profile analysis. 

“Collaborating on premium opportunities with a strategic eye for the 2021 tournament, presented Elevate the opportunity to utilise our experience in sales optimisation, customer segmentation, fan experience, pricing and programming, premium services and maximise our relationship with our partner Ticketmaster”, said Al Guido, chief executive of Elevate Sports Ventures.

“We take great pride in this relationship, notably for an event that has the tradition of being an industry-favourite networking event in the sports and entertainment business.”

Kirsten Corio, the USTA’s managing director of ticketing and digital strategy, added: “This kind of relationship with an industry leader like Elevate is incredibly valuable for the USTA and US Open.

“The expertise and strategic analysis they’re able to bring to the table make them a tremendous asset for us as both sporting events and consumers continue to evolve.”


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