Adidas sells Reebok brand to Authentic Brands Group in $2.5 billion deal | Companies News

Adidas sells Reebok brand to Authentic Brands Group in $2.5 billion deal | Companies News

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The Reebok deal, which will be closed by the first quarter of 2022, marks an important milestone in the growth of Authentic Brands Group, the company’s Chief Executive Officer Jamie Salter said in a statement. 



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