Last updated on September 14, 2021.
Welcome to episode #17 of the SEO Newsletter. Hope you are going to have a fantastic weekend.
As always, I am coming with a bunch of the latest SEO news, SEO tips, and SEO resources for you to check out. A lot of super interesting things have been happening over the last two weeks.
📰 TOP SEO NEWS
Google changes how it generates titles for SERPs
Google confirms that it no longer uses the query to generate titles in SERPs. Instead, it is now taking into account “the main visual title or headline shown on the page” while still relying on the content of the HTML title tag 80% of the time. This change caused some negative feedback among SEOs and – as a result – Google opened a thread in the Search Console Help where users can post examples of BAD titles generated by Google.
Data anomalies in Google Search Console
Google confirms that – as of August 23-24 – there was an internal problem that causes data loss in the GSC Search and Discover performance reports. You might see drops on those dates but they are not reflective of any actual drops in clicks.
Google Link Spam Update complete after a month
The Google Link Spam Update that initially began rolling out on July 26, 2021, and was supposed to be fully rolled out in two weeks is finally complete (as of August 24). The rollout lasted two weeks longer than Google had previously announced.
The How Search Works website fully redesigned
A new post by Danny Sullivan on Google helping people and businesses learn how Search works appears on the Google blog. The post, among others, announces the fully-redesigned version of the How Search Works website by Google.
A performance-focused workflow based on Google tools
This article will suggest how the various performance-focused toolsthat Google has made freely available can be combined to effectively evaluate website health and identify pain points, debug and optimize pages that need attention, and continuously monitor and prevent regression.
The site: command is not supposed to show all indexed pages
In the most recent episode of #AskGooglebot, John Mueller answers why the site: command does not necessarily show all the indexed pages of the website and how Google indexes websites.
SEO Basics guide that covers all basic SEO questions
If you are new to SEO and want to learn some basic SEO concepts, then you definitely want to take a look at my SEO basics guide where I explain all the basic SEO concepts and answer the most popular beginner questions about SEO.
📍 LOCAL SEO
Google Posts can appear on both Google services and third-party sites
Google added a notice informing that Google Posts posted within Google My Business (GMB) can now also appear on both other Google services (Maps or Search) and third-party sites.
15 local SEO mistakes and how to avoid them
In this article from SEJ, you will discover 15 local SEO mistakes and learn how to avoid them. Some mistakes include, among others, unlocalized keyword targets, no customer reviews, inconsistent NAPW data, and more.
New research shows how to win in local search
New research from Silicon Valley agency Milestone Inc. reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.
⚙️ SEO TOOLS OF THE WEEK
The SEOSLY newsletter is sponsored by Sitebulb, an awesome desktop site crawler I use every day. My newsletter subscribers can get an extended 60-day free trial of Sitebulb (no credit card information required).
Cleaning this up so you only include the code you need will allow you to reduce the size of your pages and improve load time.
Here is the full guide on how to audit your site using Sitebulb in case you want to learn more.
WP Rocket is the most powerful caching plugin in the world that requires no technical knowledge to set it up. Thanks to WP Rocket, I have 100% of GOOD URLs in Google Search Console (my URLs pass Core Web Vitals).
☝️ SEO TIPS OF THE WEEK
And here are the SEO tips for you.
#1: Clicks to the site from newsletters and e-mails do not impact SEO
John Mueller answers the question about whether clicks received from newsletters and e-mails can have a positive impact on rankings. No, they don’t influence rankings similar to ads and social media.
#2: Personalization in search results is very light and rare
Danny Sullivan confirms that personalization outside of location and language is very light and rare when it comes to being a ranking factor.
🤓 DON’T MISS THESE RESOURCES
Why lab and field data can be different (and what to do about it)
Ask the expert: demystifying AL and machine learning in search
Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language. Eric Enge explains AI and machine learning in the context of search.
10 top SEO scams & cons (plus how to avoid them)
SEO scams are as old as search engine optimization itself. In this SEJ article, you will learn the top scams, how to spot them, and what you need to know to steer clear.
The case for advertising on search engines other than Google
If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better. In case you are interested, here is the list of 30 alternative search engines.
SEO and Google Discover
In this episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.
Four ways to improve page speed and master Core Web Vitals
In this Search Engine Watch article, you will learn about 4 ways to improve and master Core Web Vitals. These ways include, among others, getting rid of oversized images and dynamic ads.
📢 SEO JOBS
Starting with this SEO newsletter issue, I will be sharing information about the available SEO jobs.
Please note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I am doing my best.
See you next week!
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.