Last updated on September 14, 2021.
Welcome to episode #18 of the SEO Newsletter.
I have a lot of super interesting SEO news, SEO tips, and SEO resources for you to check out. Let’s dive right into it!
📰 TOP SEO NEWS
Google Page Experience update fully rolled out
Google title update does not influence the rankings of a site
Keep in mind that this change does not influence the rankings of pages. It only influences how site snippets look in SERPs. Whether the title change influences the CTR which can or cannot impact rankings is yet another topic for discussion.
Lighthouse 8.3.0 UpdateGoogle
Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock. The updated version of Lighthouse is live on PageSpeed Insights. It is scheduled to be released in Chrome Dev Tools in Chrome 94 on September 21, 2021.
🔎 SEO AUDITING
I invite you to check my extensive guides on SEO auditing.
In my work as a technical SEO consultant and website auditor, I come across a lot of various technical SEO issues every day. Some of these issues are clearly more common and more serious than others. Your knowledge of these technical SEO issues will not only make you a better SEO but may be a game-changer for the site that you are auditing.
Here I’m showing you step by step how to audit your site with Google Search Console only. You can do this SEO audit type only for existing sites that are indexed by Google and that have at least some traffic from Google.
The guide on how to perform an in-depth technical SEO audit that only experienced SEO experts can do. This is a complete technical SEO audit checklist that will let you perform an in-depth technical SEO audit of any website. I personally use this checklist every time I do a technical SEO audit. And I invite you to use it as well!
A website redesign SEO checklist that will help you preserve your rankings when doing site redesign. Doing website redesign (properly) is a very difficult task most of the time. Recreating something complete and functional that already works but can improve is often more challenging than creating something from scratch.
📍 LOCAL SEO
This highly-practical course has been created in collaboration with local search expert Claire Carlile. Newcomers to the local keyword research game can use this course as a step-by-step guide, while industry veterans will find a wealth of new techniques and tools to take their skills to the next level.
⚙️ SEO TOOLS OF THE WEEK
The SEOSLY newsletter is sponsored by Sitebulb, an awesome desktop site crawler I use every day. My newsletter subscribers can get an extended 60-day free trial of Sitebulb (no credit card information required).
Did you know that Sitebulb allows you to push spreadsheet export files directly into Google Sheets? You need to connect Sitebulb to your Google account once to get started, and from then on you’ll be able to access any Sheets you upload on Google Drive.
Here is the full guide on how to audit your site using Sitebulb in case you want to learn more.
WP Rocket is the most powerful caching plugin in the world that requires no technical knowledge to set it up. Thanks to WP Rocket, I have 100% of GOOD URLs in Google Search Console (my URLs pass Core Web Vitals).
☝️ SEO TIPS OF THE WEEK
And here are the SEO tips for you.
#1: Putting too much content on category pages is not a good idea
John Mueller during Google SEO office hours shares a tip on adding content to category pages. “A little bit of content I think is always useful but it’s not the case that you need to turn it into, kind of, an article about that kind of content. “
#2: Focus on one type of rich results per page
John Mueller shares a tip regarding using multiple rich results per page. Generally, it’s best to focus on only one type per page because if you add multiple types, then you will not have control over which ones are shown in SERPs.
Orphan Pages: How to Find and Fix Them
Orphan pages are often overlooked, but they can be a big help in improving your site’s SEO performance
But what exactly are orphan pages? And why should you care?
We’ve covered everything you need to know — what orphan pages are, why they matter and how to find them. Learn how you can adopt orphan pages into your site structure for a winning SEO strategy.
🤓 DON’T MISS THESE RESOURCES
9.5 Ways Google Rewrites Your Title Tags by Dr. Peter J.Meyers from Moz
The short and long-term ranking impact of removing long and fluff e-commerce category descriptions [Case Study] by Glenn Gabe
Googlespeak – How Google Limits Thought About Antitrust by Cyrus Shepard
Four tools to check for title changes in the SERPs by George Nguyen
How to Write an Author Bio: E-A-T, SEO Tips & Great Examples by Daniel Smullen
🎬 SEO TO WATCH & LISTEN TO
Google publishes a video with SEO ranking tips for news publishers
Google publishes a video from the inaugural Google News Initiative Community News Summit where Danny Sullivan answers the questions about ranking in Google.
Sept 1 Google Search Update, Title Changes, Google Ads RSAs, Search Console Data Lost & More
The summary of the SEO events from last week by Barry Schwartz.
Julia Nesterets from JetOctopus on SEO Video Show
This is a brilliant interview with Julia Nesterets from JetOctopus, another very nice web-based crawler that can crawl REALLY quickly.
📢 SEO JOBS
Please note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I am doing my best.
See you next week!
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.