Facebook is the world’s most established social media platform. With more than 2.7 billion active users worldwide, it is fair to say that Facebook is a necessity for most businesses. Even those companies who prefer to keep their social media marketing activities to Instagram will find that they need a Facebook page. It is unavoidable, and thankfully marketing on Facebook is an established practice. Find the best social media marketing services near you.
When you hire your next great social media marketing agency, they will have a wealth of knowledge when it comes to advertising on Facebook. From paid social posts and promotions to running competitions, this social platform has seen it all. See how your social media marketing strategy could include Facebook and if it’s the right move for your company.
Creating a human voice
One of the benefits of running a great social page on Facebook is that the platform’s aim is mostly to connect friends and family. It is a platform for people to engage with their aunts and uncles, cross-continent cousins, ex-co-workers, and casual acquaintances. Compared with Twitter, which benefits from like-minded strangers connecting over pithy one-liners, and Instagram, which is less focused on community building, it’s easy to see why Facebook could be a positive force for your company.
When it comes to word-of-mouth marketing, we are all more likely to trust the endorsement of people we admire. This could be our friends and family, or in the case of Instagram, it can also be an influencer who comes across as authentic.
With Facebook, one of the ways to build authenticity is to show the human side to your company. Put your team’s faces on the page, share videos and photos of your work in progress or your products being used in the real world. Show your CEO enjoying the services and products in their own home. Humanizing your company helps your audience to feel connected to you. This, in turn, builds brand identity and loyalty.
One thing that Facebook is excellent for is being accessible. In fact, it is the platform most likely to be used by older generations, while Generation Z is more likely to be on TikTok, Snapchat, and Instagram.
With so many monthly users, Facebook cannot afford to be inaccessible on various devices. The platform offers a variety of different apps that work with every device on the market, meaning that Facebook can be used on desktops, tablets and mobile. It can be accessed from anywhere, and it is the first port of call for many users who have a few seconds spare. Smartphone users check Facebook an average of 13.8 times per day. That’s a lot of chances to grab their attention!
Utilizing Facebook’s inbuilt functionality and ease of use to make your promotions and posts accessible will help potential customers to find and engage with your content. A social media marketing specialist will be familiar with the ways in which visually or hearing impairedFacebook users might access the content, and will be able to make accommodations.
Remember, making content accessible for everyone means widening your customer base. It is something every savvy company should be doing as a matter of course, and is made simple with Facebook’s established tools.
Goal and strategy
Having a clear goal and strategy for meeting that goal is a must when it comes to social media marketing. Your company should have an overall goal and separate ones for each social media platform. This could be measured by reach or converted sales, whichever works best for your company and your product, and it is also possible to change the goal every so often to better reflect your experiences online. The important thing is always to be working towards something, and working through a plan.
Facebook insights were one of the first tools for measuring reach and engagement on a social media platform. It is something every good social media marketer should be familiar with, and they will know how to convert this information into something you can work with.
By drilling down insights by location, age, and socio-economic demographic, your social media marketing strategy could become more and more successful. Applying gained knowledge to ongoing campaigns is a way of making them more efficient and effective as time goes on.
To sum up
Facebook should not be overlooked when it comes to social media marketing. It is a long-established platform, used by a fifth of the world’s population. Some tools are beneficial if they are used right, including analyzing users, engagement, reach, and making the content accessible to all.
Using Facebook to build your company’s voice and connect with your customers is an opportunity that it would be smart to make the most of. Hiring a social media marketer with the experience to make Facebook work for your company is a great first step.
This content is brought to you by Shahbaz Ahmed.